Skills & Competencies for Inbound Digital Marketing Specialist II

Inbound Digital Marketing Specialist II job profile

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JOB SUMMARY for Inbound Digital Marketing Specialist II

Coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions.

JOB RESPONSIBILITIES for Inbound Digital Marketing Specialist II

Creates content to retain customers, build trust, and establish long-term business relationships. Uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy.

Inbound Digital Marketing Specialist II SALARY RANGE

BASE 50%
$75,623
TOTAL 50%
$78,385
Job Level
P02
Job Code
IT10000334
Education/Degree
Bachelor's Degree
Reports To
Manager

Inbound Digital Marketing Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Inbound Digital Marketing Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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16 general skills or competencies (Job family competencies) for Inbound Digital Marketing Specialist II

1 Job Family Competencies – Customer Acquisition
Proficiency Level -2
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Compiles a list of digital marketing technologies used to develop customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Logs and reports the performance of digital marketing campaigns focused on customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Champions a test-and-learn culture to build roadmaps in optimizing customer acquisition rate.
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2 Job Family Competencies – Web Analytics
Proficiency Level -3
Skill definition-Measuring, collecting, analyzing, and reporting web data to identify website visitor behavior and optimize web usage.
Level 1 Behaviors
(General Familiarity)
Describes the importance and benefits of utilizing web analytics when strengthening online presence.
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Level 2 Behaviors
(Light Experience)
Compiles online traffic data and reports findings to management for analysis.
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Level 3 Behaviors
(Moderate Experience)
Manages web analytics requests, activities, and deliverables according to organizational deadlines and procedures.
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Level 4 Behaviors
(Extensive Experience)
Evaluates analytics reports and data to monitor web traffic sources and analyze online behavior.
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Level 5 Behaviors
(Mastery)
Establishes web analytics procedures that align with our organization's objectives.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

6 soft skills or competencies (core competencies) for Inbound Digital Marketing Specialist II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Identifies the procedures for making sure that results are mistake-free.
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Level 2 Behaviors
(Light Experience)
Processes limited amounts of detailed information with reasonable accuracy.
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Level 3 Behaviors
(Moderate Experience)
Processes large quantities of detailed information with high levels of accuracy.
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Level 4 Behaviors
(Extensive Experience)
Designs systems to help the team organize and track details and project progress.
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Level 5 Behaviors
(Mastery)
Develops best practices for identifying and correcting errors, oversights, and omissions.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Explains how initiative helps in daily work.
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Level 2 Behaviors
(Light Experience)
Recognizes own strengths and minimizes limitations in taking initiative.
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Level 3 Behaviors
(Moderate Experience)
Proposes alternative ways to achieve the project's objectives.
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Level 4 Behaviors
(Extensive Experience)
Leverages strengths from one environment to apply them to another.
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Level 5 Behaviors
(Mastery)
Cultivates team members' habits of self-motivation and self-management.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

Summary of Inbound Digital Marketing Specialist II skills and competencies

There are 0 hard skills for Inbound Digital Marketing Specialist II.
16 general skills for Inbound Digital Marketing Specialist II, Customer Acquisition, Web Analytics, Advertising, etc.
6 soft skills for Inbound Digital Marketing Specialist II, Attention to Detail, Initiative, Data Literacy, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Inbound Digital Marketing Specialist II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Data Literacy.

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